Et Baam !

https://etbaam.com

Et Baam! was founded in 2012 by four female journalists who, upon graduating from journalism school, found it difficult to find employment in the existing media sector, especially within the larger institutions. Frustrated at not being able to find suitable positions, and disappointed by what they were reading in the local press about Marseille, their home region, they decided to create a blog on WordPress.

They began writing blog entries without a budget, creating a space for free expression so that people could discover unknown stories from their region, far from the traditional subjects of the local press, which mainly focused on the Olympique de Marseille (the local football club) and miscellaneous news items. They gradually began to build an audience, and in 2014 decided to establish a non-profit association (Et Baam! Productions), to finally launch Et Baam! as an online media outlet. The team got smaller, and currently, there are two of them providing the media with local stories from Marseille and Montreal.

They also work to promote media literacy, a subject they are passionate about, and organise workshops in primary and secondary schools, as well as in prisons. Their aim is to reach out to all kinds of audiences of all ages and all backgrounds – from pre-school children to people living in retirement homes.

As part of this media literacy work, the organisation launched a board game in 2022, which takes a playful approach to journalism and fake news. The game is based on the team’s experience of media education workshops. The game currently exists as a prototype and has already been tested by the public. The organisation is currently working on improving it, and launching a larger production to reach a wider audience.
Last updated: October 2023.

Location:
Marseille, France
Year the organisation started publishing:
2012
Languages:
French
Type of coverage:
International
Countries of coverage:
France
Other
Other countries of coverage:
France, Canada

Content

Type of content produced by theme:
Science
Entertainment and culture
Sports
Lifestyle
Environment
Health and well-being
Society and human rights
Gender
Feminism
LGBTIQ+
DEIA: Diversity, equity, inclusion and accessibility
Refugees
Migration
Journalism genres:
Narrative journalism
Interviews and reporting
Opinion
Reviews
Journalism coverage types and techniques:
Engaged, community-driven or participatory journalism
Explanatory journalism
Fact-checking
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms
Twitter
Facebook
Instagram
LinkedIn
Primary tech platform or medium used to publish content:
Website

Audience and reach

Social media audience

Facebook number of followers:
1400
Twitter number of followers:
4298
Instagram number of followers:
1454

Management and team

Founders

Female:
4
Male:
0
Founders:
Malorie D'Emmanuele, Alexandra Lopis, Yasmina Mogni, Hairya Tourné
Directors:
Malorie D'Emmanuele and Alexandra Lopis

Team

Full-time employees:
0
Part-time employees:
0
Freelancers or consultants:
0
Volunteers:
2

Business structure and revenue sources

Organisation tax status:
Non-profit
All revenue sources reported by media leaders:
Grants
Grants from local and national government, and other connected governmental institutions or entities
Consultancy services
Training services for other clients
Audience support / reader revenue
Memberships
Individual donations
The primary source of revenue reported by media leaders:
Training services for other clients
The second most important revenue source reported:
Memberships

Transparency

Publishes information about annual revenue
Has an ethics policy / manual
Publishes an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Has a whistleblower policy
Publishes a whistleblower policy
Has a complaints policy
Publishes a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Is not signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team
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