In Portuguese, divergente means a person who diverges and follows a different direction. But the word also allows some wordplay with diversity and people (in Portuguese: gente).

"We're constantly looking for a diversity of topics and a diversity of people to cover, different than the ones we usually find on traditional media. That's how we diverge," co-founder and editor-in-chief Sofia da Palma Rodrigues says. The magazine originally aimed to produce stories about the Portuguese-speaking world. With time, Sofia da Palma Rodrigues and her colleague Diogo Cardoso realised that "there was no such thing as a unified Portuguese-speaking world" as she explains. So Divergente became an outlet for stories that the journalists care about and can't find elsewhere.

The outlet's stories portfolio includes an investigation on African children that come to Portugal to play football, which won several awards and stirred a conversation about youth exploitation in sports.

What distinguishes Divergente, according to Sofia da Palma Rodrigues, is its multimedia approach. "We don't do multimedia only to throw video and text together with pictures. We start with an in-depth investigation and then develop a multimedia concept carefully thought to present it; this involves many people and takes a lot of time."

Until recently, Divergente was mainly funded by reporting grants. Its editor-in-chief says that although these are necessary and welcomed, some “structural fund for journalism” are also helpful. That is why since 2021 the outlet is primarily financed by Civitates, a European philanthropic initiative. Several foundations fund Civitates, including the Adessium Foundation, the Charles Stewart Mott Foundation, the European Cultural Foundation and the Open Society Foundations.

Through its website, Divergente reaches 42,000 unique users a year. But its actual reach is more extensive since Divergente tends to partner with traditional media "to reach more heterogenous audiences than our niche audience," Sofia da Palma Rodrigues says.

In 2022, Divergente received the prestigious PRIX EUROPA for the best European Online Media Project.

Last updated: March 2024

Last updated date: March 2024

Location:
Lisbon, Portugal
Year the organisation started publishing:
2014
Languages:
English
Portuguese
English
Type of coverage:
International
Countries of coverage:
Portugal
Other
Other countries of coverage:

Content

Type of content produced by theme:
Entertainment and culture
Sports
Economy and business
Education
Environment
Politics
Society and human rights
Gender
LGBTIQ+
Ethnic minorities
DEIA: Diversity, equity, inclusion and accessibility
Refugees
Migration
War crimes and transitional justice
Journalism genres:
Chronicles and non-fiction
Interviews and reporting
Investigative journalism
Narrative journalism
Graphic novels and comics
Journalism coverage types and techniques:
Solutions or constructive journalism
Engaged, community-driven or participatory journalism
Explanatory journalism
Cross-border journalism
Collaborative journalism
Data journalism
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms
Twitter
Facebook
Instagram
LinkedIn
YouTube
Primary tech platform or medium used to publish content:
Website

Audience and reach

Social media audience

Facebook number of followers:
7452
Twitter number of followers:
3548
Instagram number of followers:
6228
YouTube number of followers:
944

Management and team

Founders

Female:
1
Male:
3
Founders:
Sofia da Palma Rodrigues, Diogo Cardoso, Paulo Nuno Vicente, António Granado
Directors:
Diogo Cardoso, Sofia da Palma Rodrigues

Team

Full-time employees:
4
Freelancers or consultants:
3
Volunteers:
0

Business structure and revenue sources

Organisation tax status:
Non-profit
All revenue sources reported by media leaders:
Paid Memberships
Crowdfunding campaigns for fundraising
Grants
Grants or investment from philanthropic organisations
Audience support / reader revenue
Individual donations
Other
The primary source of revenue reported by media leaders:
Grants
The second most important revenue source reported:
Audience support / reader revenue
Others revenue sources:
Partnerships with Academia, Journalism Awards, Public Presentations

Transparency

Publishes information about annual revenue
Publishes the names of donors
Has an ethics policy / manual
Doesn’t have a data privacy policy
Has a whistleblower policy
Doesn’t publish a whistleblower policy
Has a complaints policy
Doesn’t publish a complaints policy
Has a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team
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