Founded in Austria in 2021, Die Chefredaktion (in English: The Editor-in-Chief) is a digital media outlet established on Instagram and TikTok. The platform publishes informative videos and other journalistic content on politically and socially relevant topics. A young editorial team runs the platform, and its content also targets a young audience. Its followers on social media are involved in the media's development and editorial choices.

The aim is to let young people participate in journalism and strengthen their media skills. Die Chefredaktion reverses roles so that those who usually do not have access to newsroom leadership – young people of diverse backgrounds – shape the media outlet.

Since its creation, the organisation has been supported by the Biber Newcomer Network (Biber's publisher) and received several grants. Starting in January 2022, its offerings have included an annual summer school and a paid newsletter subscription for those who want to get insights into its editorial work and know how young people think and act.

As of October 2022, Die Chefredaktion has more than 30,000 followers on Instagram.

The information in this media profile was collected through desk research. Last updated: December 2022

Last updated date: March 2024

Location:
Vienna, Austria
Year the organisation started publishing:
2021
Languages:
Type of coverage:
National

Content

Type of content produced by theme:
Science
Entertainment and culture
Economy and business
Education
Lifestyle
Environment
Politics
Health and well-being
Society and human rights
Gender
Feminism
LGBTIQ+
Ethnic minorities
Religious minorities
DEIA: Diversity, equity, inclusion and accessibility
Refugees
Migration
Tech platforms and other mediums used:
Newsletter
Social media platforms
Instagram
Tiktok
Primary tech platform or medium used to publish content:
41|Instagram

Audience and reach

Social media audience

Instagram number of followers:
30100
Tiktok number of followers:
4431

Management and team

Founders

Female:
1
Male:
0
Founders:
Melisa Erkurt
Directors:

Team

Business structure and revenue sources

Transparency

Doesn’t publish information about annual revenue
Doesn’t publish the names of donors
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