Denník N is one of the leading news sites in Slovakia, primarily based on a subscription model. While the online business is its main offering, the outlet also publishes a print daily and monthly magazines and books.

The organisation was founded by journalists previously working at the daily newspaper SME. A group of around 50 journalists left SME after it was partially acquired by a group with a history of corruption scandals involving politicians.

The journalists successfully founded the new website and then also added a new daily newspaper - Denník N. N stands for a Slovak word for independent - to emphasise their independence from oligarchic groups and politicians.

Many respected and experienced journalists work for Denník N; the team runs a network of successful podcasts and video interviews, host political debates, organises related events, and publishes books. They are a significant player in political journalism and public discourse in Slovakia. Denník N is seen as a liberal, pro-democratic, pro-European and progressive outlet.

After their success in the Slovak market, the same founders also started a similar project in the Czech Republic - Deník N.

Last updated: January 2023

Location:
Bratislava, Slovakia
Year the organisation started publishing:
2014
Languages:
Slovak
Hungarian
Type of coverage:
International
Countries of coverage:
Armenia
Austria
Azerbaijan
Belgium
Bosnia and Herzegovina
Bulgaria
Croatia
Cyprus
Czech Republic
Denmark
Estonia
Finland
France
Germany
Greece
Hungary
Iceland
Ireland
Italy
Kosovo
Latvia
Liechtenstein
Lithuania
Luxembourg
Malta
Montenegro
Netherlands
North Macedonia
Norway
Poland
Portugal
Romania
Serbia
Slovakia
Slovenia
Spain
Sweden
Switzerland
United Kingdom
Turkey
Belarus
Ukraine
Georgia
Other
Other countries of coverage:
Russia, US, China, Japan

Content

Type of content produced by theme:
Science
Entertainment and culture
Sports
Economy and business
Entrepreneurship
Economy and finance
Journalism industry
Education
Lifestyle
Law and crime
Environment
Politics
Health and well-being
Society and human rights
Gender
Feminism
LGBTIQ+
Ethnic minorities
Religious minorities
DEIA: Diversity, equity, inclusion and accessibility
Refugees
Migration
War crimes and transitional justice
Technology
Journalism genres:
Essays
Interviews and reporting
Graphic novels and comics
Information services
Opinion
Investigative journalism
Narrative journalism
Satire
Reviews
Journalism coverage types and techniques:
Solutions or constructive journalism
Explanatory journalism
Cross-border journalism
Collaborative journalism
Fact-checking
Curated/aggregated content
Breaking news
Live coverage of events
Data journalism
Tech platforms and other mediums used:
Website
Blog
Newsletter
Social media platforms
Twitter
Facebook
Instagram
Podcast
YouTube
Mobile app
Print
Primary tech platform or medium used to publish content:
Website

Audience and reach

Social media audience

Facebook number of followers:
261000
Twitter number of followers:
72000
Instagram number of followers:
92000
YouTube number of followers:
61000

Management and team

Founders

Female:
20
Male:
25
Founders:
Matúš Kostolný, Lukáš Fila, Tomáš Bella, Konštantín Čikovský, Juraj Javorský
Directors:
Lukáš Fila, Tomáš Bella, Matúš Kostolný

Team

Full-time employees:
120
Part-time employees:
0
Freelancers or consultants:
None
Volunteers:
3

Business structure and revenue sources

Organisation tax status:
For-profit
All revenue sources reported by media leaders:
Consultancy services
Services for clients and other private corporations
Services for nonprofit organisations
Product development and sales
Content services for others
Content development for other media
Content development for other non-journalistic companies
Audience support / reader revenue
Website subscriptions
Crowdfunding campaigns
Individual donations
Event ticket sales
Other
Grants
Grants from private donor organisations
Grants from Google
Grants from corporations
Grants from foreign governments
Grants from local and national government, and other connected governmental institutions or entities
Advertising
Google Adsense
Programmatic ad networks
Branded content or native advertising
National advertising sold by own team
Advertising sold by an external agency
Advertising for local governmental entities
Event sponsorships
YouTube channel income
The primary source of revenue reported by media leaders:
Website subscriptions
The second most important revenue source reported:
Advertising
Others revenue sources:
Book publishing, print products sales

Transparency

Publishes information about annual revenue
Doesn’t publish the names of donors
Has an ethics policy / manual
Publishes an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Doesn’t have a whistleblower policy
Has a complaints policy
Publishes a complaints policy
Has a sexual harassment or institutional violence policy
Doesn’t publish a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team
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