Founded in Bern in 2018, Baba News is an independent digital journalism platform highlighting the voices of Swiss people with diverse roots and backgrounds. Instead of only reporting about migration, integration, second generations, identities, and cultural diversity, Baba News covers these topics from within the multicultural community and speaks to those who are often being discussed but left out of discussions themselves.

Baba News' newsroom addresses all people with or without multicultural backgrounds and encourages everybody to explore their identities and values. Its goal is to represent diversity in Switzerland, fill the gap in the media landscape, promote understanding, and break down prejudices.

The organisation has obtained some grants, but the team worked mainly on a voluntary basis for the first three years. In early 2021, a crowdfunding campaign allowed the outlet to increase its revenue sources and advertise some paid work positions. Since then, Baba News has developed corporate partnerships and offers training about hate speech and unconscious biases through its Baba Academy.

The information in this media profile was collected through desk research. Last updated: February 2023

Last updated date: March 2024

Location:
Bern, Switzerland
Year the organisation started publishing:
2018
Languages:
Type of coverage:
National

Content

Type of content produced by theme:
Politics
Society and human rights
Gender
Feminism
LGBTIQ+
Ethnic minorities
Religious minorities
DEIA: Diversity, equity, inclusion and accessibility
Refugees
Migration
War crimes and transitional justice
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms
Twitter
Facebook
Instagram
YouTube
Primary tech platform or medium used to publish content:
Website

Audience and reach

Social media audience

Facebook number of followers:
3800
Twitter number of followers:
1102
Instagram number of followers:
21100
YouTube number of followers:
648

Management and team

Founders

Female:
1
Male:
0
Founders:
Albina Muhtari
Directors:
Albina Muhtari

Team

Business structure and revenue sources

All revenue sources reported by media leaders:
Grants
Consultancy services
Training services for journalists
Training services for other clients
Audience support / reader revenue

Transparency

Has an ethics policy / manual
Publishes an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Doesn’t have a whistleblower policy
Doesn’t have a complaints policy
Publishes up to date information about its team
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