Actualno.com

https://www.actualno.com/

Actualno.com is an independent for-profit online media outlet in Bulgaria, with several small websites on lifestyle and women's topics.

Actualno.com provides unbiased and socially relevant information across politics, economy, culture, health, society, sports, international news, and education. The site also has two opinion sections: Actualno Comments and Point of View, which contain the analyses and comments of journalists from the newsroom and always provoke the public's interest. Actualno.com strongly supports authorship and independent points of view by encouraging young talent and inviting them as columnists.

According to the chief executive officer Kiril Apostolov and editor-in-chief Ivaylo Achev, the organisation aims to be financially and politically independent. The media outlet avoids being part of NGOs, professional associations, or applying for grants. The founder, Apostolov, is an IT entrepreneur who, after being an investor for five years, took over management of the media organisation to save it from bankruptcy after the 2008 financial crisis.

Actualno.com, as a media group, has several specialised online news outlets: Expert, iWoman, Sportlive, Sofialive, and Temida.

Last updated: December 2022

Last updated date: April 2023

Location:
Sofia, Bulgaria
Year the organisation started publishing:
2005
Languages:
Type of coverage:
National

Content

Type of content produced by theme:
Science
Entertainment and culture
Sports
Economy and business
Education
Lifestyle
Law and crime
Environment
Politics
Health and well-being
Society and human rights
Technology
Journalism genres:
Essays
Interviews and reporting
Information services
Opinion
Investigative journalism
Satire
Reviews
Journalism coverage types and techniques:
Solutions or constructive journalism
Engaged, community-driven or participatory journalism
Explanatory journalism
Breaking news
Live coverage of events
Data journalism
Tech platforms and other mediums used:
Website
Social media platforms
Twitter
Facebook
YouTube
Primary tech platform or medium used to publish content:
Website

Audience and reach

Social media audience

Facebook number of followers:
240855
Twitter number of followers:
4398

Management and team

Founders

Female:
1
Male:
1
Founders:
Kiril Apostolov
Directors:
Kiril Apostolov

Team

Full-time employees:
43
Freelancers or consultants:
5
Volunteers:
0

Business structure and revenue sources

Organisation tax status:
For-profit
All revenue sources reported by media leaders:
Content services for others
Grants
Content development for other non-journalistic companies
Audience support / reader revenue
Grants from local and national government, and other connected governmental institutions or entities
Individual donations
Advertising
Google Adsense
Programmatic ad networks
Branded content or native advertising
Local advertising sold by own team
National advertising sold by own team
Advertising sold by an external agency
Advertising for local governmental entities
Meta content income
The primary source of revenue reported by media leaders:
Advertising
The second most important revenue source reported:
Content services for others

Transparency

Publishes information about annual revenue
Publishes the names of donors
Has an ethics policy / manual
Doesn’t publish an ethics policy / manual
Has a data privacy policy
Has a whistleblower policy
Doesn’t publish a whistleblower policy
Has a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Is not signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team
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