24.hu

https://24.hu/

Founded in 2010 as Hír24 and rebranded in 2017, 24.hu is one of the leading news websites in Hungary, publishing the latest news, in-depth features, analyses, and reviews on culture, sports, science, and technology. It is a part of the Hungarian-owned independent media group Central.

Starting in 2010 as Hír24, its mission was to provide breaking news. However, in 2011, more emphasis was placed on entertainment. In the next few years, the organisation expanded its portfolio with technology, media, and movie information and concentrated more on social media, especially its Facebook presence.

In 2014, businessman Zoltán Varga bought the company from Finnish media company Sanoma, and the following year Hír24 was renamed 24.hu. After a complete redesign that affected both the content and the structure of the website, 24.hu has become one of the leading news websites in Hungary.

With a newsroom of 70 full-time, five part-time journalists and 30 freelancers, the organisation covers general news on various topics, including politics, entertainment, economy, sports, science, education, lifestyle, society, and human rights. Besides the website, 24.hu is strong in the newsletter format (30,000+ subscribers) and on YouTube and has a mobile app and several podcasts.

As a for-profit company, its most important revenue comes from advertising. 24.hu also provides an ad-free subscription format and a paywall for longer sports articles.

Last updated: March 2024

Location:
Budapest, Hungary
Year the organisation started publishing:
2010
Languages:
English
Hungarian
Type of coverage:
National

Content

Type of content produced by theme:
Science
Entertainment and culture
Sports
Economy and business
Entrepreneurship
Economy and finance
Journalism industry
Education
Lifestyle
Law and crime
Environment
Politics
Health and well-being
Society and human rights
Gender
Feminism
LGBTIQ+
Ethnic minorities
Religious minorities
DEIA: Diversity, equity, inclusion and accessibility
Refugees
Migration
War crimes and transitional justice
Technology
Journalism genres:
Chronicles and non-fiction
Interviews and reporting
Information services
Opinion
Investigative journalism
Narrative journalism
Reviews
Journalism coverage types and techniques:
Crowdsourcing
Explanatory journalism
Cross-border journalism
Collaborative journalism
Curated/aggregated content
Breaking news
Live coverage of events
Data journalism
Tech platforms and other mediums used:
Website
Newsletter
Messaging service
Social media platforms
Facebook
Instagram
Podcast
YouTube
Mobile app
Primary tech platform or medium used to publish content:
Website

Audience and reach

Social media audience

Facebook number of followers:
1000000
Instagram number of followers:
70000
YouTube number of followers:
136000

Management and team

Founders

Female:
None
Male:
None
Founders:
Sanoma
Directors:
Péter Szigeti, Péter Pető

Team

Full-time employees:
70
Part-time employees:
5
Freelancers or consultants:
30
Volunteers:
None

Business structure and revenue sources

Organisation tax status:
For-profit
All revenue sources reported by media leaders:
Advertising
Google Adsense
Programmatic ad networks
Affiliate advertising
Branded content or native advertising
Local advertising sold by own team
National advertising sold by own team
Advertising sold by an external agency
Advertising for local governmental entities
YouTube channel income
Meta content income
Audience support / reader revenue
Individual donations
Other
The primary source of revenue reported by media leaders:
National advertising sold by own team
The second most important revenue source reported:
Programmatic ad networks
Others revenue sources:
Subscription for non-ad articles

Transparency

Doesn’t publish information about annual revenue
Has an ethics policy / manual
Doesn’t publish an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Has a whistleblower policy
Doesn’t publish a whistleblower policy
Has a complaints policy
Doesn’t publish a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team
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